Best Semrush Alternatives: Top Tools You Must Be Aware Of

Semrush has been a market leader in SEO tools for so long, with its comprehensive toolset. But most SEOs between 2025 and 2026 are seeking reasons why they need to get out of Semrush. Common grievances are its crippling expenses, meager credit limitations, and a sprawling UI that leads to UI fatigue in frequent users.

For instance, Semrush's Pro entry-level option is capped at a mere 5 projects (websites) before one must pay for an upgrade. It also has a credit-based system that restricts how much data you can pull, often forcing you to upgrade or buy add-ons. So, many marketers are asking: Is there a more budget-friendly alternative to Semrush that works better for today's needs?

The good news is yes. A new generation of Semrush competitors has emerged, offering faster innovation, friendlier pricing, and AI-powered features. Today’s SEOs need agile tools that go beyond what Semrush pioneered. Below, we’ll compare the top Semrush alternatives and how they address modern SEO challenges.

Quick Comparison: Top Semrush Alternatives and Competitors

For a quick glance, the table below compares some top Semrush alternatives on key features, pricing, and ideal users.

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Alternative Tool

Key Strengths

Starting Price

Best For

SE Ranking

Full SEO suite (rank tracking, research, audits)
White-label reporting
Affordable and scalable

$65/mo (Essential)

Agencies & SMBs seeking a full-featured alternative with better value.

Ubersuggest

Basic SEO toolkit (keywords, audit, backlinks)
Easy UI
Offers a free plan & lifetime deal

$12/mo (Individual)

Solo bloggers & beginners needing a cheaper alternative for fundamentals.

Ahrefs

Huge backlink & keyword index
Best-in-class link analysis
Strong content research

$129/mo (Lite)

SEO professionals & link builders who want a top Semrush competitor with deep data (and can invest more).

Similarweb

Unparalleled traffic analytics & user behavior data
Broad competitive insights beyond SEO (web & app data)

$199/mo (Standard)

Analysts & enterprises focusing on market research and big-picture Semrush alternatives.

Sitechecker

Technical SEO monitoring & alerts (site health, uptime, tags)
Unlimited users per account
Simpler, 2× cheaper for agencies

$89/mo (Basic)

Agencies needing ongoing site audits, cheaper alternatives to Semrush for site health, and collaborative access.

WebCEO

23 pro SEO tools with white-label reports
Team collaboration included
Majestic backlink data integration

$99/mo (Startup)

Agencies & consultants requiring multi-client management, reporting, and a reliable Semrush alternative for teams.

Serpstat

All-in-one SEO platform at lower cost
Strong keyword & competitor research
Convenient multi-user options

$59/mo (Lite)

Marketers on a budget who still need a broad feature set and a best Semrush alternative value-wise.

The New SEO Reality in 2026

Google and Bing now include AI answers within the search engine results, so SEOs must optimize for traditional blue links as well as AI summaries and chat-like results. The new reality comes with novel ranking signals and metrics.

Advanced SEO tools are playing catch-up. The top Semrush alternatives have incorporated vital features for this AI era, including:

AI-powered keyword clustering. Auto-cluster keywords based on intent/topic with machine learning, so you can target clusters instead of individually.
SERP feature & AI result tracking. Not just tracking your placement in organic results, but if and how you show up in Featured Snippets, People Also Ask boxes, and AI search summaries (like Google's SGE or Bing's AI answers).
Link data freshness. With algorithms and content changing more rapidly than ever, backlink indexes need to be refreshed continuously.
Robust APIs & integrations. Solutions with support for Google Analytics/Search Console, Looker Studio, or at least APIs (as most alternatives do) enable custom workflows.
Agency-friendly reporting. White-label, custom reports, and collaborative multi-user functionality are now the bare minimum.

In short, the SEO tools of 2026 must be faster, smarter, and more AI-ready—and that’s exactly where many alternatives are heading.

Best Semrush Alternatives (Tool Reviews)

Now, let's review the best Semrush alternatives and compare each's performance based on features, cost, advantages, and limitations.

SE Ranking

Overview

SE Ranking has quietly become one of the best Semrush alternatives for agencies and in-house teams looking to escape restrictive project limits and sky-high costs. It is a data-driven, multiproduct SEO platform built to help teams work confidently across modern search—classic, social, and AI-powered.

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The platform relies on reliable datasets, AI/ML capabilities, and an interface that makes complex SEO tasks easier to handle. Agencies and in-house teams that need a tool they can trust day to day, one that clarifies what is happening in search and supports smart decision-making, will find that SE Ranking fits that role naturally.

Why it’s a Semrush alternative

SE Ranking directly addresses the biggest complaints about Semrush: restrictive project limits, credit-based systems, and high costs. Where Semrush's Pro plan caps you at 5 projects, SE Ranking's Pro plan offers 30 projects with 3 user seats included.

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The platform gives you white-label reporting, agency-focused features, and the full SEO toolkit (audits, backlinks, rank tracking, content tools) without forcing you to upgrade constantly. For agencies managing multiple clients or businesses running several sites, SE Ranking delivers more flexibility and better value while matching or exceeding Semrush's core capabilities.

Unique strengths

Advanced AI-powered brand visibility tracking and competitive research capabilities.
AI-powered SEO tools, including On-Page SEO Checker and Content Editor.
Robust agency-focused features with white labeling, automated reporting, and multi-client seat management.
Competitive keyword and SERP intelligence across 190 countries.
Generous project and user limits.
Seamless social media management integration via Planable
Dedicated AI visibility solution with SE Visible as a standalone product.

Weaknesses

Learning curve. With so many features and customization options, new users may need time to explore the full toolkit.
UI density. While powerful, the dashboard can feel packed for beginners who don't need advanced features right away.
Less brand recognition. SE Ranking isn't as well-known as Semrush or Ahrefs yet, though its user base is growing quickly.

Key features

Rank Tracker
Keyword & Competitor Research
Website Audit
On-Page SEO Checker
Backlink Checker & Monitor
Content Editor
Local Marketing Tools
AI Search Toolkit
Reporting & White Labeling

Use cases

Daily rank tracking to monitor visibility shifts and surface new opportunities.
Keyword and competitor analysis to reverse-engineer winning strategies.
Technical SEO audits to uncover indexing, performance, and structure issues.
Content optimization using AI-driven SERP insights and real-time scoring.
Backlink health checks and toxicity analysis to maintain a clean, strong link profile.
Local SEO tracking for improving map visibility and managing listings.
AI search visibility tracking across emerging platforms.
Social media content management alongside SEO.

Pricing

SE Ranking offers three main plans:

Essential: $65/mo
Pro: $119/mo
Business: $259/mo

Annual subscriptions get 20% off and free data migration. Agencies can add the Agency Pack for $50/mo to annual Pro or Business plans. A 14-day free trial is available.

User Quotes

Jack V. says: "I have compared SE Ranking side-by-side with other SEO tools such as Ahrefs, Semrush, Moz, and several others. SE Ranking offers virtually all the tool modules of its competitors, plus additional features that others lack. One significant difference stands out: SE Ranking provides a much more cost-effective monthly subscription.”

Verdict

SE Ranking is a strong option for agencies and growing businesses that want a full-featured Semrush alternative at a more flexible price point. Its generous project limits, reliable data depth, built-in user seats, and white-label tools make it especially useful for teams managing multiple clients. For users who find Semrush’s credit system or plan restrictions limiting, SE Ranking offers comparable core capabilities with more freedom and better overall value.

Ubersuggest

Source: Neil Patel

ALT: Ubersuggest

Overview

Ubersuggest is a popular name for those seeking cheaper alternatives to Semrush. Created by marketer Neil Patel, Ubersuggest started as a free keyword tool and has evolved into a lightweight SEO platform geared toward beginners and budget users. It emphasizes simplicity: the interface literally guides newcomers step-by-step with suggestions.

While it lacks the depth of enterprise tools, Ubersuggest covers the SEO basics. Think of it as “Semrush Lite”—fewer bells and whistles, but also far less intimidating.

Why it’s a Semrush alternative

Ubersuggest directly pitches itself as an affordable alternative among the best Semrush competitors, and for many individual site owners, it fulfills the core needs. Importantly, it has a free tier and very low-cost plans, making it accessible to those for whom Semrush’s price is prohibitive. If Semrush feels overwhelming or you simply need a tool to “cover the basics well,” Ubersuggest fits that niche.

Unique strengths

Affordability
Beginner-friendly UI
Content ideas & AI writer

Weaknesses

Limited data depth.
Keyword and backlink databases are much smaller than Semrush or Ahrefs.
You won’t get advanced features like multi-domain comparisons, complex filters, or extensive PPC analytics.

Key features

Keyword research
Site audit
Traffic analyzer
Backlink data
Rank tracking

Use Cases

Keyword research. Derive long-tail keywords from actual queries of the users.
Content marketing. Examine competitor pages to look for gaps in your content and receive recommendations to write content.
Technical SEO audits. Perform full site analyses to identify potential SEO problems.

Pricing

Business: $20/month
Individul: $12/month
Enterprise: $40/month

User Quotes

Orlando says: “Ubersuggest gives a good idea of SEO rankings and helps a lot when you are starting a project. The best is that it is budget-friendly. The implementation is easy and straightforward, and integrating it to track your website is easy too.”

Verdict

Ubersuggest is an ideal choice if you’re a freelancer, blogger, or small business owner seeking core SEO tools on a shoestring budget. It involves keyword research, basic site checks, and rank monitoring sufficiently to boost a site's SEO without diving into overwhelming data.

Ahrefs

ALT: Ahrefs

Source: Ahrefs

Overview

Ahrefs is often the first name mentioned among Semrush alternatives. Where Semrush prides itself on an all-in-one marketing suite, Ahrefs focuses deeply on SEO and backlinks. It has built one of the largest and fastest web crawlers and offers an extensive toolset for SEO professionals.

Why it’s a Semrush alternative

Ahrefs and Semrush have long leapfrogged each other with features. Both cover keywords, backlinks, content research, rank tracking, and site audits. However, Ahrefs shines in areas where Semrush is sometimes critiqued: data freshness and accuracy in backlinks, and not using a credit system (Ahrefs limits by plan, but no complicated credits for reports).

Unique strengths

Its Site Explorer tool gives incredibly detailed backlink profiles, including total referring domains, new/lost links, anchor text distribution, and proprietary metrics like Domain Rating (DR).
Ahrefs boasts a massive keyword database across many countries.
It provides a search engine of the most popular content on any topic.

Weaknesses

It tends to be pricey—often comparable to Semrush, not cheaper.
If you need an all-in-one marketing suite (including managing ads, social, etc.), Ahrefs might not suffice alone.
Rank tracking and technical audit are not as feature-rich as Semrush’s (e.g., Semrush has more robust on-page SEO assistance tools).

Key features

Site explorer
Keywords explorer
Rank tracker
Site audit
Alerts & mention monitoring

Use Cases

Backlink intelligence & outreach planning. Research referring domains, anchor text trends, and broken link opportunities to design authoritative link-building campaigns.
Traffic potential forecasting. Evaluate not only search volume but also the total traffic each keyword could bring.
Content monitoring. Detect pages losing rankings and traffic due to outdated content, algorithm shifts, or SERP competitors.

Pricing

Ahrefs offers the following pricing plans:

Lite: $129/mo;
Standard: $249/mo;
Advanced: $449/mo;
Enterprise: $1499/mo.

User Quotes

Lilee Sah says: “Ahrefs helps me find new keywords to target, see who is linking to my website, and keep track of how well my site is doing in Google search. I use it to make better content and get more visitors from search engines. It also helps me stay ahead of competitors by seeing what’s working for them.”

Verdict

Ahrefs is arguably the best Semrush alternative when it comes to raw SEO data and results. If your focus is link building, content marketing, and outranking competitors organically, Ahrefs might even be better than Semrush in those areas.

Similarweb

Source: Similarweb

ALT: Similarweb

Overview

Similarweb is a bit different from any other Semrush competitor on this list. It’s not a traditional “SEO-only” suite, but rather a digital market intelligence platform. Similarweb excels at giving a holistic view of website traffic and user behavior across the entire internet. It aggregates data from millions of users and sites to estimate traffic sources, engagement, demographics, and more.

Why it’s a Semrush alternative

Semrush offers competitive research too (e.g., traffic analytics), but Similarweb’s data is typically more extensive for traffic estimation. If you want to know not just keywords, but total visits, time on site, referral sources, and geographic audience split of a competitor, Similarweb is extremely useful.

Unique strengths

Similarweb breaks traffic down by source (organic search, paid search, social, referrals, direct, etc.), giving a full picture of a competitor’s marketing mix.
You can benchmark a website against industry averages, see which sites/apps are trending, and even discover emerging competitors.
Similarweb has added an SEO module with keyword research, rank tracking, site audit, and backlink analysis.

Weaknesses

Similarweb’s rich data doesn’t come cheap—its plans tend to target enterprises.
Semrush has a much larger keyword database and SEO-specific metrics, whereas Similarweb’s keyword tool might be less granular.
Similarweb gives breadth of insight (across channels), but not always the deepest dive into one channel.

Key features

Website traffic overview
Audience insights
Competitive benchmarking
Keyword analysis
App analytics
Alerts & custom reports

Use Cases

Market share & traffic benchmark analysis. Compare your traffic, engagement, and session depth versus industry competitors.
Channel performance mapping. Break down competitor acquisition channels (organic, paid, social, referral, display).
Audience segmentation & behavior analysis. Understand user demographics, session duration, interests, and cross-site behavior.

Pricing

Competitive Intelligence: $125/mo;
Competitive Intel & SEO: $335/mo;
Competitive, Analysis, SEO & Ads: $545/mo.

User Quotes

Anubhav says: “Similarly, the website helps me solve traffic, competitive performance, and the problem of understanding the behavior of the audience, without relying on estimates. This gives me a clear insight where visitors are coming from, which channels are the most engaged, and how the contestants are performing. This helps me to make smart marketing decisions with advantage, spot new opportunities, and optimize strategies with confidence.”

Verdict

Similarweb is the go-to Semrush alternative for those who need to zoom out and see the big picture. If your primary goal is classic SEO improvement for your own site, you might use Similarweb as a supplement rather than a standalone.

Sitechecker

Source: Sitechecker

ALT: Sitechecker

Overview

Sitechecker specializes in technical SEO audits and ongoing site health monitoring. This Semrush alternative provides tools to continuously crawl your sites, track changes, and alert you to critical SEO issues.

Why it’s a Semrush alternative

Many agencies use Semrush for site audits and monitoring, but Semrush’s project limits and cost can be problematic when managing dozens of sites. Sitechecker directly addresses those pain points: it lets you add as many team members or clients as needed. Its pricing is generally lower than Semrush while covering unlimited projects.

Unique strengths

It monitors your site daily/weekly for changes in technical SEO, and it will alert you if, say, a noindex tag gets added by mistake, a page breaks, or your robots.txt changes.
Sitechecker pulls Google Search Console data (up to 16 months) and Google Analytics data into its own interface.
Sitechecker developed niche tools like a Website Migration Checker (to audit two sites pre-/post-migration in one report) and a Website Uptime/Change monitor that alerts if a site goes down or content changes.

Weaknesses

Sitechecker is not a full Semrush replacement if you need keyword research, backlink analysis, or content planning.
It has a keyword rank tracker and connects to GSC for query data, but it doesn’t have its own massive keyword database or competitive keyword gap tool.
You wouldn’t choose Sitechecker to find new keywords or analyze a competitor’s traffic—that’s not its aim.

Key features

Website crawler & audit
SEO monitoring & alerts
Rank tracker
On-page & content analysis
White label & reporting

Use Cases

Real-time SEO performance monitoring. Receive live alerts for changes in rankings, indexing status, backlinks, and site health issues.
Visual on-page SEO analysis tools. Use heatmaps, structured layout audits, and page-specific scoring.
Local SEO checks. Track local search presence, business listing signals, and geo-based ranking changes for location-focused campaigns.

Pricing

Basic: $89/mo
Standard: $199/mo
Premium: $449/mo

User Quotes

Charlotte says: “It stands out from other SEO tools and is very complementary. I use it to understand performance statistics and be able to quickly use them for myself or to present to clients.”

Verdict

Sitechecker is a valuable Semrush alternative for agencies and SEO teams that manage multiple websites and need to keep them technically sound. It doesn’t try to do everything.

WebCEO

Source: WebCEO

ALT: WebCEO

Overview

WebCEO is a veteran in the SEO software space, now reborn as a cloud platform highly focused on agency needs. It offers 23 professional SEO tools under one roof, covering everything from keyword research and auditing to social media analytics. WebCEO’s niche is clear: it’s an excellent Semrush alternative for agencies and consultants who need white-label capabilities and collaboration.

Why it’s a Semrush alternative

WebCEO essentially parallels Semrush in feature set (keyword tools, rank tracking, site audit, competitor research, etc.), but with added agency conveniences. One of Semrush’s criticisms is that adding users is costly, and some white-label reporting is only available on the highest tiers. WebCEO, by contrast, includes unlimited white-label PDF reports in all plans and inexpensive multi-user collaboration.

Unique strengths

WebCEO was built with agencies in mind, so every plan allows you to brand the platform and reports with your own logo and colors.
Unlike Semrush, WebCEO lets you have team members and clients collaborate at minimal cost
WebCEO includes Majestic’s backlink data (one of the largest link databases) at no extra cost.

Weaknesses

WebCEO’s interface may feel dated compared to the sleeker, modern tools.
WebCEO isn’t as widely discussed these days, so its community and third-party tutorials are smaller.
Its keyword database might not be as large as Semrush’s, and its content suggestions not as advanced as SurferSEO, etc.

Key features

Keyword research & SEO difficulty score
Rank tracking
Site audit
Backlink checker
Competitor research
Social media & PPC integration

Use Cases

Multi-client workspace for agencies. Manage keywords, audits, and reporting for multiple clients with granular access rights and branded dashboards.
SEO task assignment & workflow management. Turn SEO issues into tasks and assign them to team members.
Search engine diversification. Track performance not only on Google, but also Bing, Yahoo, and national engines.

Pricing

Agency Unlimited: $99/mo
Startup: $119/mo
Corporate: $299/mo

User quotes

Melissa says: “It has more functionality, features, and useful tools than the other big platforms currently on the market—for an affordable cost.”

Verdict

WebCEO is a powerful yet underrated platform that covers all SEO needs with an agency-centric approach.

Serpstat

Source: Serpstat

ALT: Serpstat

Overview

Serpstat is an all-in-one SEO platform that originated in Eastern Europe and has grown globally as a popular, cheaper alternative to Semrush. Serpstat markets itself as a growth-hacking tool for SEO and has gained a reputation for providing great value for money.

Why it’s a Semrush alternative

For many SEO professionals, Serpstat strikes a balance between functionality and cost. It has a broad feature set comparable to Semrush’s core modules. You can do keyword research (including identifying keyword gaps with competitors), analyze backlinks, audit sites, and track rankings—but Serpstat’s plans are significantly more affordable.

Unique strengths

Its “Missing Keywords” feature shows keywords your competitors rank for that you don’t, which is valuable for content planning.
If you need to involve team members, Serpstat’s multi-user support is more cost-effective than Semrush.
Serpstat might not claim the very largest database in any single category, but it’s consistently strong across the board.

Weaknesses

The backlink index, though substantial, might not catch every link that Ahrefs does, potentially making very fine-grained link analysis a bit less comprehensive.
Serpstat’s support and community are smaller in English-speaking markets compared to Semrush’s vast user base.
Some advanced features, like SERP crawling for search features or integrations with third-party tools, are more limited.

Key features

Keyword research
Rank tracking
Site audit
Backlink analysis
Competitor analysis & domain vs domain
Text analytics / on-page SEO

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Use Cases

Keyword clustering & automation. Automatically group thousands of keywords by semantic similarity to build topic clusters and pillar-content architecture.
Bulk competitor analysis. Analyze hundreds of competitor URLs at once to extract ranking patterns, paid search insights, and keywords to target.
Regional SERP intelligence. Monitor SERP positions, snippets, and ads across multiple regions and languages.

Pricing

Individual: $59/mo
Team: $119/mo
Agency: $479/mo

User quotes

Igor says: “Serpstat solves the challenges of SEO management by streamlining keyword research, competitor analysis, and daily rank tracking. This saves us time and helps us make faster, data-driven decisions.”

Verdict

Serpstat is a strong option for users who want Semrush-like capabilities at a lower cost. It’s well-suited for startups, in-house marketing teams, or agencies in price-sensitive markets.

2026 Trend Watch: AI-Powered SEO Platforms

As we enter 2026, one trend is guaranteed: the arrival of AI-powered SEO platforms. The search engines themselves are incorporating AI (Google's AI snapshots, Bing's chat, etc.), and SEO tools are following suit by embedding AI into their offerings:

AI content optimization. Tools now incorporate AI to assist with content optimization and creation. For example, SE Ranking's AI Content Editor can generate drafts of content.
Optimizing for AI search engines. SEOs are learning to get content featured in AI answers (like Bing Chat or Google’s SGE). We’re seeing metrics around AI answer visibility being tracked.
New AI-metrics. Along with traffic and ranks, instruments are delivering metrics like "Content Quality" ratings based on NLP, or predictive analytics that forecast how changes will impact SEO.
Integration of AI assistants. Users get a chat assistant within their SEO tool. They can ask it, "find keyword gaps in my content" or "quickly summarize my competitor's strategy" and get instant insight.
Automation & efficiency. Automated work (e.g., technical audit or report) is being performed using smarter algorithms. If a tool repeatedly identifies a specific pattern of problem every time, AI can potentially auto-suggest a fix or auto-apply one (with user approval).

Semrush competitors are catching up with AI to improve their services, not as a fad but as a natural upgrade.

Honest Verdict: Best Semrush Alternative for You

Every SEO expert has different needs. This is a quick summary to match the best alternative solution to your specific situation:

If you’re an agency managing many clients. SE Ranking is the best Semush competitor overall. It offers multi-project management, white-label reports, unlimited users, and accurate data at a fraction of Semrush’s cost.
If you're an independent SEO expert or blogger. Ubersuggest is the way to go. It's a top-of-the-line platform for solo professionals because it's very affordable and easy to navigate.
If you’re primarily a link builder or SEO pro. Ahrefs is your go-to. As a top Semrush competitor, Ahrefs provides unparalleled backlink analysis and keyword research depth that advanced SEOs crave.
If you’re a data analyst or need market insights. For competitive intelligence beyond search (overall traffic, user behavior, and multi-channel analysis), Similarweb is a top competitor to Semrush.
If you need an all-in-one and yet cheaper solution. Serpstat is an excellent value for the features offered and hence a top-quality Semrush alternative for startups and small teams.
If technical site health is the top concern. Sitechecker is a choice. For agencies that do frequent site maintenance and audits, Sitechecker is a lower-cost alternative with ongoing monitoring and unlimited user access.

Finally, if we have to choose one single "best Semrush alternative" in total for most users, we'd choose SE Ranking. It combines affordability, accuracy, and feature set depth in a way that appeals to a broad range of SEO users. It directly addresses many Semrush pain points (cost, constraints) that lead people to seek alternatives.

FAQs

What is the best free alternative to Semrush?

Fully free SEO tools aren't on the same level as Semrush's full suite, but you'll do fine with a combination of free tools. Google's own tools are a good point to begin—Google Search Console and Google Analytics provide reams of information on your own website (traffic, keywords, indexing issues) for no cost.

For competitor comparison, the Similarweb free add-on provides fast traffic insights into any domain. Also, Ubersuggest's free version has limited daily searches, so it's likely the best free replacement for Semrush for simple keyword ideas and site audits. No single free tool can replace Semrush individually, but as a toolkit strategy, this is achievable without cost.

Which is better: Semrush or Ahrefs?

Both Semrush and Ahrefs are high-end SEO tools and competitors. Semrush is kind of a marketing Swiss army knife. Besides SEO, it offers PPC research, social media posting, content marketing tools, and more advanced reporting. This Semrush alternative is great if you like one tool for "everything" (SEO, Ads, PR, etc.). Ahrefs focuses more on SEO (specifically backlinks and organic rank).

Is SE Ranking better than Semrush?

SE Ranking delivers the core power of Semrush without the complexity or the high price tag. For most professionals, it matches Semrush’s SEO capabilities while being far easier to adopt and more affordable—making it the clear, high-value alternative for anyone who wants top-tier results without overspending.

Which Semrush alternative is best for agencies?

Agencies require certain capabilities:

Ability to handle a lot of projects/sites;
Integration with team members;
Ability to produce client-ready reports;
Reasonable prices.

Two winners here are SE Ranking and WebCEO. Our top recommendation for agencies is SE Ranking on balance of features vs. cost for scaling, with WebCEO a close second for agencies worried about white-label and team workflows.

Why is Semrush so expensive?

Semrush's pricing can indeed be pricey—plans range from $139 to $499 per month. This is because of 4 reasons: all-in-one toolset, high data acquisition costs, strong brand and market dominance, and focus on constant improvement. In brief, Semrush costs like a premium product because of its wide range of capabilities and information. But the same reason is why most users look for cheaper substitutes for Semrush when they do not require all that.

Final Verdict: What Is the Best Semrush Alternative?

Having carefully analyzed features, price, and applications, the best Semrush competitor for most users is SE Ranking. It provides an almost identical range of SEO features with a tiny learning curve and a lower price tag. SE Ranking also squarely addresses Semrush's flaws by offering lower-cost plans, high caps (no more credit problems), and agency-savvy features like white-label reporting that come pre-installed.

What many SEOs who have made the switch report is that they can achieve the same outcome with SE Ranking as they could with Semrush. But at considerably lower expense.