Turn browsers into buyers with dynamic video

Shoppers move fast in mobile feeds, so your creative has to earn attention and make products feel instantly buyable. With Confect’s Video Catalog Ads, you transform your product feed into high impact videos that update automatically as prices, stock and promotions change.

Video catalog formats bring motion, rhythm and clarity to items that might otherwise get lost in static grids. Each scene can highlight a single product with price and key benefit, then glide to the next in a smooth sequence that feels native to social and programmatic placements. Instead of manually exporting assets for every SKU, your videos are generated from the catalog you already maintain, keeping creative fresh without extra production strain.

Why video built from your feed works

Motion earns the pause that leads to consideration. When movement is paired with real time information such as price drops or low stock, it gives viewers a concrete reason to act. Catalog driven video also scales naturally. New arrivals, seasonal edits and bestsellers can slot into existing templates, so campaigns stay current without redesigns. The result is a consistent brand look across hundreds of items, while every impression shows relevant products to the right audience.

Creative building blocks that convert

Start with a bold opener that frames the collection or offer in the first second. Follow with three to six product scenes, each focused and legible on a small screen. Keep typography clean, prioritize readable price badges and short benefit lines, and add a subtle call to action on every scene. Use pacing to guide attention slowly for hero products, quick cuts for variety and reserve the final scene for trust signals like reviews or hassle free returns.

Targeting and merchandising strategy

Pair prospecting sets with broad appeal items and stable pricing to introduce the brand with confidence. For retargeting, mirror recent browsing behavior and highlight relevant upsells or complements. Sync inventory rules so out of stock products never appear, and amplify margin friendly items during peak periods. If your catalog includes variants, let the template pull color or size to match the audience’s last interaction.

Measurement that matters

Look beyond views. Track view through rate to judge hook strength, product view rate to assess relevance and add to cart to confirm commercial intent. Run incremental tests against static creative to quantify lift, then feed the insights back into your scene order, overlays and offers. Maintain a clean naming convention by collection, audience and template so reporting stays actionable as you scale.

From pilot to always on

Launch with one or two high value collections to validate performance, then expand to seasonal drops, bestsellers and promotions. Because production is automated from your feed, your team can refresh offers in minutes and keep creative aligned with trading goals. Over time, the engine compounds small improvements across every product scene and audience segment, turning video into a dependable growth lever rather than a design bottleneck.