The era of traditional advertising, which included manual and direct methods of purchasing and selling ad spaces, is now replaced with automatic and real-time solutions offered by programmatic advertising. A couple of seconds is now enough to buy impressions, deliver ads to target audiences, and optimize campaigns on the go.
However, advanced technologies require experts to leverage their great potential. With so many top programmatic AdTech companies on the market, sellers and buyers often feel spoilt for choice. That is why we evaluated the options based on technological innovation, user-friendliness, functionality, and global reach and came up with the list of the best programmatic advertising platforms.
With a programmatic AdTech company, your business can automate all advertising efforts: buying, selling, bidding, analyzing, and optimizing. Such “technological wonders” usually have advanced AI-supported software that streamlines and speeds up decision-making based on real-time data for better return on investment (ROI) and campaign performance.
A top programmatic ad platform will give you multiple services under its umbrella:
The opportunities you get from partnering with an A-player in the programmatic advertising world are immense. So, let’s see who can become your helping hand.
These platforms stand out on the market with their unique value proposition.
SmartyAds DSP platform is a full-stack programmatic advertising company that offers a suite of robust technological solutions and the best ad networks for publishers and advertisers. Their platform is an end-to-end ecosystem that has DSP, SSP, marketplace, and white-label solutions. All doors are open for you with their omnichannel reach across desktop, mobile, in-app, DOOH, and CTV.
By choosing SmartyAds as your partner, you secure yourself a safe cooperation, as they follow a privacy-first approach. The service is compliant with GDPR, CCPA, and other data protection laws. This means your and your client’s data is transferred and collected with regulatory requirements in mind.
As one of the best supply-side platforms, SmartyAds excels at header bidding and yield optimization. Their solutions operate on the self-service model, which gives clients complete control over the processes. And they also use AI for targeting precision and efficient ad spend.
The company is one of the top DSP platforms, giving advertisers tools to execute and analyze programmatic campaigns precisely yet flexibly. The Trade Desk has multiple third-party data providers that help clients track their audiences' behaviors and segment them into categories.
The service has its proprietary AI called Koa™ that helps with predictive analytics and smart bidding decisions. The other outstanding feature of The Trade Desk is its industry initiative, the Unified ID 2.0 project, which aims to develop privacy-oriented solutions (for instance, refrain from using a third-party cookie banner).
Clearcode is a leading MarTech and AdTech development company that excels at building custom platforms for clients. When you cooperate with them, you don’t only sign up for a service; you get a tailored solution for your advertising needs.
One of Clearcode’s goals is to help firms move from using multiple third-party providers. They develop whole ecosystems for customers while teaching them to stay compliant with data management. Founded in 2009, the company has helped many prominent names, including Kanary NEST, Outfit7, SITO Mobile, and many others.
With PubMatic as one of the top 10 ad exchange companies, you can maximize your revenue while having full control over ad inventory and data. The company developed a publisher-first policy, so instead of solely focusing on advertisers’ needs, they also empower publishers with yield optimization, top-notch analytics, and transparency. This approach is similar to what other innovative firms like SmartyAds follow.
PubMatic also built a proprietary open-source header bidding framework called OpenWrap. With this tool, clients can manage various demand partners, optimize the bids, define custom auction rules, and more.
Magnite is a top 10 ad exchange company and superior independent SSP that has won the hearts of many publishers seeking to monetize their inventory across various channels. It offers a holistic monetization for CTV, display, audio, and online video, providing a robust technology in that space.
They acquired Telaria and SpotX, and are considered the biggest CTV SSP in the world, so the clients have access to premium inventory and major advertisers. Magnite prioritizes freedom and transparency when it comes to feature control. Thus, publishers see who exactly is buying their ads and at what price, and they can set auction rules.
Choosing the right programmatic AdTech partner directly influences your advertising success, whether you are a publisher or an advertiser. Among the firms we described above, SmartyAds stands out as a superior ad platform with robust DSP, SSP, and ad marketplace solutions backed by AI power. Still, other industry leaders, such as The Trade Desk and PubMatic, also deliver necessary tools for optimizing advertising efforts and efficient spending. So, partnering with any of the companies can become a game-changing move for your business.
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