Marketing Manager Job Description: Qualifications and Responsibilities

How to Write a Marketing Manager Job Description

A strong Marketing Manager Job Description clarifies what you need and what you offer, helping you attract qualified talent faster. A clear description of core duties, required education, and essential skills can help reduce mismatches in candidates’ expectations. Use the template below, tailor it to your sub-speciality and seniority level, and leverage Litespace’s AI Resume Screening to streamline selection and minimize bias.

What is a Marketing Manager / What does a Marketing Manager do?

A Marketing Manager develops marketing plans to achieve medium and long-term objectives, drawing insights from data to grow brand visibility and customer acquisition. They conduct market research, decide on and execute suitable marketing plans, and analyze performance metrics to optimize ROI.

The importance of a good Marketing Manager Job Description

A clear Marketing Manager Job Description is not only helpful for candidates to decide whether their skills and goals align with your needs. For recruiters, a clear job description also acts as a guide for them to evaluate and select resumes to pass the first round. This clarity can reduce your hiring time, improve first-year retention, and enhance candidate experience.

Marketing Manager Job Description Template

What You Will Be Doing:‍

• We are looking for a Marketing Manager to enhance our brand and support strategic growth. This position is ideal for those who have both analytical skills and creativity. You will have the opportunity to take ownership and lead impactful projects.
  

Education & Training:

• Required education: Bachelor’s degree in Marketing, Business Administration, or any Social Sciences program.
• Preferred education: Master’s in Marketing or MBA for advanced leadership.
  

Responsibilities and duties:

• Develop positioning, identify target audiences, and develop marketing plans. 
• Lead analysts in the execution of campaigns across digital, print, and events.
• Analysed results and updated marketing plans to continuously improve. 
• Oversee marketing budgets and set long-term objectives.
  

Skills Requirement:

• Technical skills: Professional experience with SEO, email campaigns, and partnerships. Strong data analysis skills. 
• Non-technical skills: Candidate should be a team player with strong leadership, communication, and critical thinking skills.
• Preferred (but not required): Experience with product launches and advanced analytics tools.

Marketing Manager Pay & Benefits

The median annual salary for Marketing Managers is $161,030, with a typical range from $108,000 to $208,000. Top employers often pair this with benefits such as:

• Health insurance: Offered by 97% of employers
• Mental health coverage: 90% now include dedicated mental health plans
• Flexible work arrangements: 63% provide hybrid or remote options

Tailoring your Marketing Manager Job Description

Common sub-types:

• Product Marketing Manager: Focuses on go-to-market and product positioning (avg. salary $107,541)
  Digital Marketing Manager: Specializes in online channels, SEO/SEM, and social media (avg. salary $87,737)
  

Adjusting for seniority:

• Entry-level (1–3 years): Emphasize mentorship and hands-on learning.
• Mid-level (3–5 years): Highlight independent campaign ownership.
• Senior (5+ years): Stress leadership, budgeting authority, and team management.

Using Litespace for your resume screening

With Litespace’s AI Resume Screening Agent, you can build a custom screener based on your Marketing Manager Job Description criteria. It delivers transparent, data-driven recommendations on top candidates, so you spend less time sorting resumes and more time engaging high-potential talent—while ensuring fair, bias-minimized evaluations.

Ready to hire smarter and faster? Try Litespace today for a seamless, AI-powered screening experience.