How to Write a Product Manager Job Description
Ready to launch products that delight customers and drive growth? A standout Product Manager Job Description zeroes in on your need for strategic vision, cross-functional leadership, and analytical rigor - all while teasing the real-world challenges and professional development that excite top PM talent.
What is a Product Manager / What does a Product Manager do?
A Product Manager defines product strategy and roadmaps, leads the full product lifecycle from ideation to launch, conducts market research, and partners with engineering, design, marketing, and sales to deliver solutions that meet customer needs and business goals.
The importance of a good Product Manager Job Description
A clear Product Manager Job Description not only attracts candidates whose skills and goals align with your role but also reduces time-to-fill and improves first-year retention, ensuring you hire efficiently and build high-performing teams.
Product Manager Job Description Template
Overview of the role and the team:
- Lead product vision and roadmap, drive feature prioritization, and collaborate with engineering, UX, marketing, and sales to deliver impactful products.
Education & Training:
- Required education: Bachelor’s degree in Business, Engineering, Computer Science, or related field.
- Preferred education: Master’s in Business Administration or Certified Product Manager credential.
Responsibilities and duties:
- Define product strategy, roadmap, and feature requirements.
- Conduct market research and customer interviews to inform prioritization.
- Lead cross-functional teams through Agile development cycles.
- Launch products and measure performance against KPIs.
- Iterate on features based on data and stakeholder feedback.
Skills Requirement:
- Technical skills: Coding basics (HTML/CSS/JavaScript), SQL, data analysis, A/B testing, and familiarity with roadmapping tools (e.g., Jira, Aha!).
- Non-technical skills: Communication, collaboration, adaptability, organization, and problem-solving.
- Preferred (but not required) skills: UX/UI principles, API knowledge, and technical writing experience.
Product Manager Salary & Benefits
The median annual salary for Product Managers is $132,000, with a typical range from $75,000 (10th percentile) to $190,000 (90th percentile). Top employers often pair this with benefits such as:
- Health insurance: Offered by 97% of employers.
- Mental health coverage: 89% now include dedicated mental health plans.
- Flexible work arrangements: 70% provide hybrid or remote options.
Tailoring your Product Manager Job Description
Common sub-types of Product Manager roles
- Core Product Manager: Oversees feature work and iterative improvements.
- Platform Product Manager: Focuses on underlying infrastructure and developer tools.
- Growth Product Manager: Drives acquisition and retention through data-driven experiments.
- Technical Product Manager: Bridges engineering and business teams on complex technical products.
Adjusting for seniority
- Associate/Junior PM (0–2 years): Highlight mentorship and foundational project support.
- Product Manager (2–5 years): Emphasize independent roadmap ownership and stakeholder management.
- Senior PM (5+ years): Stress leadership over multiple product lines, strategic vision, and team development.
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