Growth Marketing Manager Job Description: Qualifications and Responsibilities

How to Write a Growth Marketing Manager Job Description

In a fast-moving digital economy, hiring someone who can turn customer data into revenue growth is no longer optional — it’s essential. A strong Growth Marketing Manager Job Description will help you find that perfect mix of strategic thinker, hands-on executor, and data-obsessed optimizer. Growth marketing managers are the force behind scalable acquisition, retention, and monetization strategies — and your job description needs to reflect the scope, challenge, and impact of this high-growth role.

What is a Growth Marketing Manager / What does a Growth Marketing Manager do?

A Growth Marketing Manager is responsible for leading full-funnel growth strategies across multiple digital channels. This includes customer acquisition, lifecycle marketing, experimentation, and performance analysis. They run A/B tests, launch paid campaigns, optimize user journeys, and collaborate closely with product, sales, and data teams to scale results. In short, they blend creativity and analytics to drive sustainable business growth.

The Importance of a Good Growth Marketing Manager Job Description

An effective Growth Marketing Manager Job Description ensures your recruitment efforts attract the right caliber of candidate — someone with the technical knowledge, leadership skills, and strategic thinking to impact your bottom line. Key benefits include:

• Attracting candidates who understand key metrics like CAC, LTV, and conversion rates
  
• Improving the quality of applicants and filtering out brand-only marketers
  
• Aligning internal hiring managers on expectations and qualifications
  
• Reducing time-to-hire by targeting highly relevant talent
  

A precise and well-targeted job description can significantly increase your chances of hiring a top-performing growth leader.

Growth Marketing Manager Job Description Template

Overview of the Role and the Team

As a Growth Marketing Manager, you will own the strategy and execution of campaigns that fuel user acquisition and retention. You’ll work cross-functionally with product, design, sales, and analytics to test, learn, and scale initiatives. This role is both strategic and tactical — ideal for someone who thrives on hitting KPIs and solving complex customer journey challenges.

Education & Training

• Required: Bachelor’s degree in Marketing, Business, Economics, or a related field
  
• Preferred: Certifications in Google Ads, Meta, HubSpot, SQL/Analytics; Master’s in Marketing or MBA is a plus
  

Responsibilities and Duties

• Develop and manage full-funnel marketing campaigns across paid, organic, and owned channels
  
• Analyze data to optimize acquisition, onboarding, engagement, and retention funnels
  
• Lead A/B testing and experimentation frameworks to improve key conversion points
  
• Collaborate with product and content teams to refine messaging and user flows
  
• Report on campaign performance and growth KPIs to stakeholders regularly
  

Skills Requirement

Technical Skills

• Strong command of analytics platforms (e.g., GA4, Mixpanel, Amplitude)
  
• Experience with paid ad platforms (Google, Meta, LinkedIn)
  
• Comfort with data analysis tools (Excel, SQL, Looker/Tableau)
  

Non-technical Skills

• Strategic thinking paired with hands-on execution
  
• Strong project management and prioritization skills
  
• Excellent communication and collaboration across teams
  

Preferred (but not required) Skills

• Experience in B2B SaaS or e-commerce
  
• Understanding of lifecycle marketing and CRM tools (e.g., HubSpot, Braze)
  
• Familiarity with growth loops and product-led growth principles
  

Growth Marketing Manager Salary & Benefits

The average salary for a Growth Marketing Manager in the U.S. ranges from $100,000 to $130,000, with performance bonuses or equity packages pushing total compensation higher at high-growth companies. Common benefits include:

• Health, dental, and vision insurance
  
• Performance-based bonuses and stock options
  
• Remote flexibility or hybrid schedules
  
• Annual learning and development budgets
  
• Paid parental leave and wellness programs
  

Tailoring Your Growth Marketing Manager Job Description

To get even more targeted with your Growth Marketing Manager Job Description, consider common role variations:

• Acquisition Marketing Manager – Focuses heavily on paid and organic lead generation
  
• Lifecycle Marketing Manager – Owns user onboarding, engagement, and retention
  
• Performance Marketing Manager – Manages PPC, display, and paid social channels
  
• Product-Led Growth Manager – Works with product teams on in-app growth initiatives
  

Tailor your listing by seniority:

• Associate/Entry-Level: Assists with channel execution and reporting
  
• Manager: Owns full growth channels, KPIs, and strategic initiatives
  
• Senior Manager/Head of Growth: Leads cross-functional teams and overall growth roadmap
  

Using Litespace for Your Resume Screening

Litespace’s AI Resume Screener helps recruiters quickly find top talent for your Growth Marketing Manager role. You can create a custom screener that prioritizes paid ad experience, funnel optimization, or SQL proficiency — and get back a ranked list of qualified candidates, ready for interviews.

Litespace ensures transparency in how resumes are evaluated and minimizes hiring bias through smart automation. That means more time with high-potential candidates and fewer hours spent filtering through unqualified applications.